Whether you are designing your own web pages for the first time or whether you utilizing the services of a Toronto Logo Design Massachusetts company, it's always useful to learn a few effective Logo Design Massachusetts tips. So, read on:
1. Keep it simple and clutter-free
You may know all those cool effects on Photoshop and Fireworks, but that doesn't mean that you have to use them all on your web page. Users are put-off by designs that seem totally cluttered. Design a simple and appealing web page by:
Creating visual focal points where vital information is provided to the user
Organize information in the page so the user can easily find what he is looking for
Text and visual must complement each other and one must never overpower the other
Make sure the images are optimized for faster downloads
2. Communicate visually
Don't just use visuals to grab eyeballs. Use them to effectively communicate to the user.
Use colors to project your website's image. For example: You can use green if you promoting bio-degradeable products; pink if you're selling little girls' shoes; or restrict to using your regular corporate colors if you are an established company trying to take your business online
Use visuals for highlighting. Use buttons to highlight links, so navigation is much easier. You can also use thumbnails in place of a text link to a graphic image.
Direct the user to updated content or important links using visual cues like arrows or bold text or scrolls
3. Keep it content-rich
Focus on providing interesting content if you want users to come back to you, time and again. Visuals may get the user to say 'wow' the first time, but it's the content that keeps them coming back.
Keep updating as users are always looking for fresh content
Provide informative content in an interesting fashion
You may keep the tone conversational and lively
Keep it short. Users don't have time or patience to read reams of content
Ask users for feedback and comments. Interact with users and they will come back to you
4. Keep text narrow
Keep the text layout narrow. You don't want your readers to scroll sideways to read every line. They may eventually get bored and stop reading after all. This is the same reason that newspapers also have short columns. Narrow text columns are easy-to-read and visually more appealing.
5. Be consistent
Be consistent in design across all pages of your website. Users may feel overwhelmed and may face difficulty finding vital information in your website.
Try to use the same color schemes across web pages
Maintain consistency in the location of key links
Avoid using a wide variety of fonts across pages
Consistently use easily readable fonts
6. Gratify user needs instantly
There are several million websites on the internet today. Users are overloaded with information and chances of them coming back to your website time and again are, realistically speaking, minimal. BUT, you can get them to become regular visitor, IF, you gratify their needs - and gratify them instantly, every time. You can do this by:
Providing immediate access to information. Don't test user patience by making them search for what they need. Provide it instantly
Updating and providing fresh content on topics that interests them
Consistently delivering valuable information
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